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What you do • collect, clean, and study data to find patterns and answer business questions • take messy numbers and turn them into charts, reports, and stories people can actually use • help teams stop guessing and start knowing — using data Key tools • Excel/SQL: Pull and organize the data • Python/R: Clean and analyze bigger datasets • Tableau/Power BI: Build dashboards so the trends are obvious • Stats: Tell if a pattern is real or just noise